Abs & Ice Cream is not simply a catchy name or cocky statement; it's about much more than that. It's about being free, and understanding the fact that you CAN be dedicated to fitness, nutrition, and overall well-being, and still enjoy any foods that you desire. It's about ending the stress and the pain that placing foods into categories of "good" and "bad" causes.

But most of all, it's about our lifelong journey to find balance and happiness in everything that we do.

No one should be forced to live in a world where they think that they must choose between taste bud melting sweets, and an awe-inspiring body.  

It is time for the old lies to be shattered.